What is a WeChat Mini Program?
First of all, we have a lot of unpacking to do, so if you don't know what WeChat is maybe go check out some of these articles:
- Here's the secret to how WeChat attracts 1 billion monthly users
- WeChat is a way of life for 900 million daily users
- What’s next for WeChat in 2018?
MoBike's mini program allows users to find shared bikes around them
Zara's ecommerce mini program
WeChat Mini Programs offer advanced functionality to users, including but not limited to: ecommerce, games, event management, content, etc. Basically anything you can do in a web app or web site, a Mini Program can do.
Native-like User Experience
Anything a web app can do? So, um, H5? Why would I choose a Mini Program over just an H5...
When Mini Programs were first released in 2017, skeptics often poked at the new technology as being no improvement from traditional h5 WeChat pages. There are, however, several things that distinguish Mini Programs from h5. So-called h5 is really just a normal website, plain and simple. Mini Programs, however, are a hybrid of a website and a native app. Part native, part web app. This creates a Fast, Native-like user experience right inside of WeChat. This speed and UX cannot be matched by a normal website being accessed inside of WeChat.
In Chinese, Mini Programs are referred to as 微信小程序, wēi xìn xiǎo chéng xù. The term Mini Program is also used interexchangably with 'MP', 'Mini App', and 'WeApp'.